You may wonder why your website has high bounce rates or lacks conversion rates. You put so much effort into your web design, and you know that your content is unique, helpful, and engaging. If you struggle to keep visitors on the page, your loading speed may be the culprit.
Page speed optimization is a critical but often overlooked component of web design. At Dwarika Web Solutions, we understand how important Page Speed is for success, and we are committed to helping website owners improve their loading speeds and overall user experience.
“Google found that when average page load time drops from twenty seconds to two seconds, users are 50% less likely to leave your website right away.”
What is Web Page Speed Optimization?
Page speed optimization includes all the strategies and design elements you may use to help your website load faster. It plays a crucial role in your search engine rankings, and it is one of the most important components of conversion rate optimization as most visitors abandon websites that do not load right away.
So many factors can affect a page’s loading speed, so it is essential to partner with a web development team to optimize your website. The optimization process starts with an audit of the website to identify areas that could be improved. Then, our team will make adjustments on the website’s backend, including removing any elements that may be slowing it down, and restructuring each page so that it loads as quickly as possible.
Increasing the speed of your website necessitates a blend of marketing, design, and development strategies. You may need to compress or get rid of images that affect your page speed, or you may need to fix your website’s linking structure to reduce redirects. A thorough page speed optimization campaign should deal with the website’s content and structure.
Why Does Web Page Speed Matter?
Page speed optimization is a critical element of conversion rate optimization. You would like your visitors to stay on your website, visit other pages, sign up for your email list, or buy an item. However, most users will not follow through with these actions unless you make it easy. Nowadays, the average person has a very short attention span and may abandon a website as soon as it turns out to be inconvenient.
Almost half of all internet users will abandon a page if it does not load within a few seconds. If you have not optimized the speed of your website, you may lose out on a massive portion of your potential audience. Page speed optimization can dramatically lower your bounce rate and increase the possibilities of a website visitor completing a conversion on your website.
Page speed is a direct ranking factor for Google search results. In July of 2021, Google released an algorithm update called the Core Web Vitals Update. This update scrutinizes web pages based on three critical metrics listed and explained below.
Largest Contentful Paint (LCP)
Marks the point in the page load timeline when the page’s main content has likely loaded – a fast LCP helps reassure the user that the page is useful.
What is LCP?
The Largest Contentful Paint (LCP) metric reports the render time of the most prominent image or text block visible within the viewpoint.
To provide a good user experience, sites should strive to have Largest Contentful Paint occur within the first 2.5 seconds of the page loading.
First Input Delay (FID)
Quantifies the experience users feel when trying to interact with unresponsive pages – a low FID helps make sure that the page is usable.
What is FID?
To provide a good user experience, websites should strive to have a First Input Delay or less than 100 milliseconds.
Cumulative Layout Shift (CLS)
It helps quantify how often users experience unexpected layout shifts – a low CLS helps ensure the page is delightful.
What is CLS?
CLS measures the total of all individual layout shift scores for every unexpected layout shift that takes place during the entire lifespan of the page.
A layout shift occurs when a visible element changes its position from one rendered frame to the next. To provide a good user experience, sites should strive to have a CLS score of less than 0.1.
Want to know how your website fares? Go to Google PageSpeed Insights and put in your URL. If you see red, your website could use some heavy PageSpeed optimization.
How Can Dwarika Web Solutions Help in Web Page Speed Optimization?
Page Speed is a complex web design and development facet that can significantly affect your website’s conversion rate. You can make a few simple amendments to your website to help it load faster, but to truly optimize each page, you may need a complete overhaul. At Dwarika Web Solutions, we have the experience and resources needed to complete the job.
Our team knows how to assess your website’s current performance, develop an individualized strategy for success, and implement the changes effectively. We will deal with every step of the optimization process to help you improve your website’s page speed and overall user experience. When you work with Dwarika Web Solutions, our team will take the time to get to know you and your brand’s needs.
PageSpeed is a fundamental aspect of web design and SEO, and a high-quality optimization campaign may be the key to your success. If you want to learn more about PageSpeed, we would be happy to help answer your questions.
Contact us at +1 (855) 561-4557 to speak with a professional!