Website design trends are recurring, but this year may stand out for a number of reasons. Of course, current events such as the COVID-19 come into play, but apart from that, mobile devices keep on turning out to be more powerful, and privacy and safety have grown to be top-of-mind for a lot of people.
With better technical abilities, we have observed a great deal of intricacy added into websites over the last few years – but web designers and developers need to deal with cultural phenomena like economic recovery, privacy and safety. We believe 2022 is the year in which websites that course-correct toward transparency, ingenuousness, and minimalism are the websites that will gain traction in the market.
The following are a few trends we believe are going to shape 2022, and the way you can get a jump start on leading them:
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Safety First
People are overwhelmed! And even though every person is figuring out the way to engage with the new world after 2020 and 2021, design trends are advancing to help people feel both safe and ready to engage once more.
A lot like interior and office spaces are witnessing streamlining to entice people back to in-person work, websites are acclimatizing design to provide people space, lessen anxiety, and feel safe and comfy.
We notice web pages incorporating more images that stir up outdoor spaces and design inspired by home décor. Putting together natural, organic shapes helps the page feel exclusive, inspiring, and alive. We would like to help our visitors feel that they are in a new space – but they are simply as safe as they are at home.
This is really about feelings and aesthetics – we would like to be away from home, but at the same time, we would like the safety of our homes. Designs that feel roomy, engaging, and compliant will speak to the sense of security and safety of the visitors.
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Minimalism
Businesses are undergoing serious challenges going into 2022. Creating roadblocks to customer engagement just is not a practicable strategy if your business is looking to grow. How does that translate into web design?
Very clear CTAs (calls to action), stunning images, calming colours, and fewer words should be all the rage in 2022. Page design is going to tend toward lighter weight experiences that encourage the user to discover in-depth, instead of putting everything upfront on a single page. There will be basic messaging that entreats the audience to want to learn more, in place of intricate conversations that leave the audience feeling information surplus.
While a few years ago the trend was toward things like Infographics – tightly designed, typography-driven, space condensed – design in 2022 will slot in more space and gentle motion. This still allows you to pass on information – but in a manner that tells and gets bigger, instead of being so compressed and overwhelming.
Web forms are expected to get the simpler and lighter weight to keep away from losing the potential lead to an intricate series of questions. A couple of queries spaced over a few interactions is proving to be a more successful approach for engaging new leads than putting one big form up – and it is simpler to engage with on mobile devices as well.
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Personalization and Accessibility
Accessibility is an ever-more-important element of web design on the topic of being accommodating. This is for the reason that our devices create more accommodations for the audience with auditory or visual impairments. Over the years, web design has added multiple “do this first” concepts – mobile-first, shift left on security – but finally, accessibility needs to be integrated into the design process from the beginning, the same as security and device agnosticism.
Web development is a holistic procedure where technical and content needs meet, and accessibility is on an equal footing with security, design, and content strategy for getting the message to every person. More websites are incorporating font and theme customizations for a wide range of reasons, and accessibility is at the top of that list. Supporting operating system features such as dark mode, and accessibility features such as contrast adjustment and font scaling are turning out to be much more widely executed.
Such features let your customer know that you are dwelling on their needs and desires, and you are helping to accommodate them with the design of your website. Websites that do this stand out in the minds of your customers for the reason that they have deliberately made the preference to utilize these features on their devices – if your website supports them, your audience will observe.
Cultural mindsets motivate design trends. There are a lot of negative mindsets and thoughts that are difficult to understand and perplex the modern Internet. Information surplus is common and hurts our capability of dealing with and understanding our experiences.
Successful websites in 2022 and beyond will respond to this by creating experiences that help the user and generate positive thinking and support. The themes of recovery and growth are promoted with clear messaging and inspiring imagery. Such trends are all about helping your audience instead of directing them, which will help them to think positively regarding your website and their association with you.
Do you also want a website for your business that will meet and exceed all the expectations that the audience will be looking for in 2022? Simply get in touch with the design experts at Dwarika Web Solutions. We are a leading web design company in Toronto that has been successful in delivering the most promising web design solutions to numerous businesses and brands across the globe. Schedule your appointment by giving us a call at 1(855) 561-4557 today!