For any publisher, Search Engine Optimization (SEO) is very important. In today’s oversaturated landscape and continuous modification of algorithms, it is essential to concentrate on the right tips and utilize the right strategy to amplify organic traffic. The SEO specialists at Dwarika Web Solutions, a top-rated SEO company in Toronto, always count on employing the following actionable strategies that are sure to help you obtain more organic traffic in 2022.
Recreate blog posts as videos
Video is surprisingly the most wanted and highly preferred type of content amongst the majority of users. So, by changing the blog post into a video, you’ve got a better likelihood to reach a bigger audience.
Research shows that the publishers who employ video content on their websites witness 49& more traffic from search as compared to the ones who are simply dependent on the traditional, written content. In addition, video is even accountable for a 151% boost in organic traffic from SERP.
Update existing content as part of SEO Strategies
It is necessary to keep the content as new and updated as possible. This is for the reason that search engines prioritize the most pertinent and up-to-date content for users.
- Update existing blog posts
- Add original data to the content
- Update the images
- Run a page-level content gap analysis
Optimize content for voice search
Voice search is not far off to replace traditional search. As per Statista, 59% of the households in the United Kingdom owned a smart speaker in 2021. By optimizing scheme markup for voice search, you will help search engines find out your website more promptly and gain more voice search audience.
To do that, seek to recognize questions your target audience asks conversationally. That signifies individuals are expected to ask questions that sound natural, which includes long-tail keywords instead of target keywords.
Google auto-fill, related searches, and people also ask are wonderful spots to begin gathering data.
Optimize for technical on-page SEO
On-page SEO is essential to the journey of users from the instant they find out your webpage in SERP. As a result, it should be optimized most intuitively and logically. The team of SEO professionals at Dwarika Web Solutions always follow on-page SEO best practices since they are vital to successful SEO efforts.
They always mull over the following to optimize for technical on-page SEO:
- Optimize for readability
- Optimize the images, including compressing and writing alt-texts
- Use internal links
- Write a good meta description that can influence the CTR
- Use a short and descriptive URL slug
- Include the target keyword in the title
- Run PageSpeed Insights report to discover any technical errors
Get on Google Discover
Google Discover is a tailored AI-driven mobile news feed created by Google. It is a kind of query-less search with topics that resonate with the interests of the users and previous search behaviour. Discover feed measures the engagement of visitors with the content. As a result, if they like your content, the possibilities you will become visible in their feed again are quite high.
However, Google Discover does not work equally well with every website. As per the scrutiny of more than ten thousand URLs, news websites got 99% of the entire clicks. Websites that fall into one of the sorts mentioned below have even demonstrated strong results.
- Hobbies & Activities
- Sports & Entertainment
High-quality, engaging content is a necessity to become visible on Google Discover.
One more tip to get the majority of traffic from Google Discover is to include Max Image Preview meta tag that lets Google know to exhibit your blog with a large image. Keep in mind that Discover content generally produces traffic only within the 1st three days, which signifies this tip should complement your key SEO strategy.
Drive traffic with long-tail keywords
Long-tail keywords are a wonderful approach to get decent traffic with highly cut-throat topics. They are less popular and more precise terms, generally having at least three words or more. They are not searched as much as the target keywords. Thus, they are simpler to rank for.
For instance, rather than targeting the highly competitive term “SEO agency”, aim for a less frequently searched substitute, “best SEO agency in Brampton”. Since the long-tail keyword has the seed keyword – “SEO agency”, you’ve got an opportunity to rank for both these keywords and draw even more organic traffic.
At the end of the day, what is the point of targeting a keyword with an enormous traffic volume if there is no logical possibility you will outrank the top pages? One of the simplest ways to stumble on long-tail keywords is by looking at auto-complete results by Google and the “People also ask” box. This will provide you with a little insight into the more precise queries.
By targeting long-tail keywords, dwell on satisfying the search intent. Keep away from simply throwing in a few throw keywords if you are not providing an answer to them.
SEO Strategies Takeaway
And that’s a wrap! The tips mentioned above are confirmed to drive up your organic traffic and improve your SEO strategy for 2022.
But always keep in mind that SEO is a process, and you will not witness results straight away. Although putting one tip into practice may not take you far, however, you will certainly notice the difference once you execute all of them.
We hope you have found these tips helpful. If you are seeking professional help to get the most out of SEO in 2022 for the growth of your business, do not feel hesitant to get in touch with the specialists at Dwarika Web Solutions at 1(855) 561-4557. We are just a phone call away!