A white label digital solution is a service or product you can rebrand and resell as your own to customers. A white label product is generally developed by Company A that can be rebranded and sold under Company B. Such services are managed fulfillment services where a team from Company A can fulfill work for the customers of Company B.
These services and products appear outside to be part of Company B, but they are offered by Company A behind the scenes.
Reasons To Opt For White Label Solution
There are a lot of advantages of adding re-brandable and re-sellable digital marketing products and services to your critical business model. Scaling is one of the most significant advantages. These white label solutions allow you to scale your business in several different ways, quickly and securely.
- Scale Your Revenue – By leveraging white and private label solutions, you adopt a bulletproof ROI model. Get services at wholesale, markup the price, then resell under your company’s brand.
- Scale Your Costs – Leveraging these re-sellable solutions means cutting overhead and resource expenses. There is no development work or IT setup for you. There are no training or in-house bodies for fulfillment. Everything is turnkey.
- Scale Your Offering – By leveraging white and private label solutions, you are capable of instantaneously adding new services and products to your key offering. You can rapidly grow from entrepreneur to agency and beyond.
White label business opportunities are enormous opportunities to grow your brand, reputation, and basket of offerings and scale your revenue to the Nth degree.
The following are a few key advantages of embracing such opportunities:
- Ley your focus on your key values and brand – With less time on fulfillment and figuring out nitty-gritty specifics, you can focus on what your company does best and build out your brand to stand out in the crowd.
- Improve customer retention – More products = more reasons for customers to stay and make you their one-stop-shop.
- Grow the reputation of your business – By offering every digital marketing solution that local businesses need, you will rapidly turn out to be the go-to local expert.
- Increase revenue and profits – Each new digital marketing service you offer creates a new incremental revenue stream for your business.
White Label Content Creation
White-label content creation is where copywriters deliver written content for resellers to give to customers under their brand and price point. This content can take the form of website copy, social posts, and blogs – almost any digital written document you can think of. The copywriters work under the reseller brand, and the written work may or may not take a branded format. This service can be fulfilled in a few ways: a one-time content purchase, such as a blog, or an ongoing service, such as “N” social media posts per month.
White Label Content Creation – Suggested Solution
You can offer customers blog posts and fill their social media calendars with our white label marketing services team posts.
- Social Posting – Engaging, timely and relevant content for the social profiles of your customers on Twitter, Facebook and more.
- Blog Posts – High-quality, relevant blog posts for your customers to strengthen their digital presence. The blog post’s topic can be hand-picked by your customer or chosen by our team of copywriting social media specialists.
White Label Digital Advertising
White label digital advertising can be anything from re-brandable advertising platforms to reports, campaigns, or products that allow you to brand and resell digital advertising services to local businesses. As digital advertising is usually a marketing service, the most common form of white label opportunity in this realm is service fulfillment. Your business can partner with Dwarika Web Solutions to design, create, and maintain digital advertising campaigns for your business clients.
White Label Digital Advertising – Suggested Solution
With Dwarika Web Solution’s white label digital advertising solution, you can offer customers fully-managed multi-channel advertising campaigns that drive actual results to their business. Your customers get results, and you get revenue – it is a win-win!
White Label SEO
White label SEO solutions can be a platform or a service designed to optimize your customer’s digital content that is re-brandable to be sold by your agency. These SEO services are designed to get your local business customer found in the SERP and increase their online visibility against the competition.
There can be white label SEO options that include managed fulfillment or white label SEO software for your customers to deal with their SEO optimization. The software helps your customers to optimize their content, and the re-sellable SEO service would have a 3rd-party fulfillment team do the heavy lifting for you.
White Label SEO – Suggested Solutions
A team of SEO specialists at Dwarika Web Solutions fulfills optimization services on the best keywords chosen by your business clients. It offers a platform (non-brandable) for your customers to log in to watch their SERP rank progress.
Types of Pricing Models for White Label Services
- Fixed Price Model – In this type, you will send the project requirements and the white label company will review the conditions and send a detailed proposal along with timelines, deliverables and a fixed price.
- Ad-hoc Based Model/Pay as you go – In this type, you will schedule a call to explain the types of tasks that the white label company can look forward to. Then, you will use project management tools such as Basecamp to allocate tasks. The white label company will record the hours spent on each task and bill you every month.
Selecting Your White Label Partner
Selecting a reliable, high-quality white label service provider to partner with should be a long process. Keep in mind that you are integrating the digital marketing solutions of another agency into your core company, so you have to be capable of counting on the reliability and quality of the agency offering it.
When selecting your re-sellable, re-brandable products and software, there are a few essential questions to ask to help you make an informed decision.
There are dozens of choices for growing your revenue with white label marketing services and software. It comes down to determining what services you would like to offer and whom you will partner with white-label service providers.
In conclusion, white-labelled and private label solutions are not something your company should pass up. Adding new products and services to your digital marketing agency means adding new incremental revenue streams and improving your bottom line.
Dwarika Web Solutions is a top-rated white label company in Canada that you can always rely on. We are just a phone call away – 1 (855) 561-4557!