One of the very important things in 2022 is having an enticing business website. Every person would like to explore the website prior to doing business with any brand or company. In order to get an eye-catching and professional business website, you need to approach Dwarika Web Solutions, the experts in web design in Toronto. Our web design specialists always focus on the following elements that contribute significantly to create a promising website:
- Illustrations
At times, browsing the web feels like seeing the same stock photo used across a lot of websites. It can make a website feel generic and bland. Custom illustrations can help your website stand out and feel like something fresh to website visitors. Since you will be creating illustrations from scratch, they can more accurately represent your company and branding and enhance the subject matter of the webpage.
- Full height homepage hero
Like a giant billboard, making the homepage hero section full-height can focus the attention of the users and serve as distraction-free messaging. Think of full-screen hero sections as an opportunity for wonderful storytelling. Simply keep in mind that images will crop differently depending on browser dimensions. You should use an image that will accommodate in view of that.
- Blending photos with graphical elements
You might have noticed overlapping graphics on images in your social media feed. This blending technique brings a level of creativity and fun to a typical image. According to our specialized web design professionals in Brampton, the trend is even catching on with websites. Blending photography with graphics can reinforce your company branding and keep website visitors engaged with the content.
- Gradients
Gradients are a long-time trend that has progressed from subtle colour overlays to attention-grabbing backgrounds. Gradients can be used to add depth, serve as striking background, or subtly to add texture to an illustration. We increasingly see it used in bigger and bolder typography. This trend has staying power. We are excited to see the continual evolution of its use on websites.
- Interactive & static 3D content
Thanks to maturing web technology and web designers wanting to stand out from the average, 3D elements that users can interact with have been increasingly used. The results can be breathtaking – like the use of interactive 3D content on a variety of websites.
- Frosted glass effects
Recent advances in web technology have allowed the easy execution of the frosted glass effect on websites. The blurry appearance of elements behind the frosted glass overlay helps add colour to an area while also allowing text or objects to appear over the image and remain readable. The effect has turned out to be a popular option in a designer’s tool belt and has increasingly been used as a background in place of gradients.
In 2022, we expect to see a slew of clean, bright, eye-catching websites that use animation and video to enhance the user experience. If you are looking for a modern and user-friendly website, simply contact Dwarika Web Solutions, a top-rated company for website design in Ontario!
Website Redesigning
Are you thinking of redesigning your website in 2022? According to our web design experts, you must keep away from the trends mentioned below in order to keep the visitors happy and engaged on your website.
- Using stock imagery
A picture is worth a thousand words, right? If you decide to include stock imagery on the website, those thousand words are saying: lame, boring, unoriginal, uninspired, trite, and worn. Stock images have their uses, the most effective of which is a placeholder until you can get your own imagery to replace it. The images may look nice. They are staged, have attractive people in them, and they are much simpler to acquire than setting up a photoshoot in your place of business, but in the long run, candid real images will perform much better.
We have all been to websites that are packed with stock images, a few of those images you most likely even see on more than a single website. Studies have shown that decorative, generic images are often ignored by website visitors. Replace them with original and real photos that represent the content and personality of your brand. The device you are presently reading this on, can take high-resolution images of your office, staff, and services or products that can look wonderful on your website, so you have no excuse.
For the most promising results, every expert at Dwarika Web Solutions, a leading web design agency in Mississauga, recommends being sure those fresh images are optimized properly for Search Engine Optimization. And prior to you taking the picture, ensure that you are holding your device horizontally. Landscape photos work much better on websites as compared to portraits.
- Replacing text with images
You have heard the adage that “Less is more” right? Well, not in this case. That sleek-looking website with hardly any text and large beautiful images may look incredible, but will not perform well with search engines. Replacing the text on the website with an image will hurt your Search Engine Optimization.
When Google or other search engines crawl the website, they are always in search of text. Do not get it wrong, they look at the images as well, but what actually lets Google know what the website is all about is the written text on the webpage. No person will care how attractive the website is if they can not at all stumble on it.
This goes for any documents you plan to consist of on the website. If you have a whitepaper with useful facts regarding your industry knowledge, in place of including it as a PDF file, create a blog or service page to complement the whitepaper. The content can then be crawled by Google and help your ranking.
In conclusion
If you take anything away from this blog, let it be that your website is a representation of your brand. A new visitor to your website should get a feel for exactly how you do business by the style and content that is on the webpage.
Dwarika Web Solutions is the best web design agency in Brampton to approach to get a lead-generating website. If you are all set to start building your dream website in 2022, contact us at +1 (855) 561-4557 to speak with a strategist. At Dwarika Web Solutions, we are celebrating 15 years our company’s existence in the industry. Do not hesitate to ask about our free website promotions!