Improve Your Google Rankings With These Off-Page SEO Techniques

User Experience

There is no doubt that without link building in 2023, it will not be easy to get top ranking in Google for cut-throat terms. With the help of building quality links, you can certainly drive a lot of traffic to your website from Google and other search engines. This guide has been created by the specialists at Dwarika Web Solutions to help you get acquainted with what is Off-Page SEO and the ways to come up with backlinks of high quality for the website. These are sure to help you gain top rankings for targeted keywords on Google.

The following are the two ways that SEO is basically categorized into:

  1. Off-Page SEO
  2. On-Page SEO

In order to make the website search engine friendly, you need to rely on on-page SEO, whereas in order to improve the position of a website in SERPs (Search Engine Results Pages), you need to rely on off-page SEO.

The majority of people make an effort for on-page optimization only and take off-page optimization for granted by overlooking it. This is the reason why they struggle to add to their search engine traffic. If you are also among one of them, you need to start concentrating on off-page activities as well.

Off-Page SEO

Off-page SEO is nothing but progressing the position of the website in SERPs (Search Engine Results Pages). It lets Google be familiar with what others think about your website. Depending on the links that you have for your website, search engines assume that you have wonderful content.

Without any doubt, links are the new web currency. However, the majority of individuals believe that off-page SEO is all about simply link building. No, it is not simply about links. Then what else it consists of? It is an amalgamation of a lot of factors that consist of the following:

  1. Forum Posting
  2. Social Media Metrics (Tweets, Pinterest pins, Facebook likes, etc.)
  3. Social Bookmarking
  4. User Engagement (comments) and a lot of other factors

If you would like to take your search rankings to a new level in 2023, this ultimate guide is simply for you where you will get to learn about some of the tried and tested off-page activities.

Off-Page SEO Practices

  • Get authority backlinks

As you all know, it is all about links. Without backlinks, it is not possible to rank on 1 st page of search results.

Did you know that 99% of the websites that rank on top Google search results have at least one external link pointing to the website?

Do you know that nearly a hundred billion searches are made on Google every month for products, content and services? And ½ of those searches are coming from mobile devices.

When it comes to bloggers and content marketers, backlinks are the most imperative factor. This is for the reason that search engines have faith in your website more if the website has any authoritative pertinent backlinks. When Google looks for fresh content, it indexes the new pages and makes them available for search users. When pertinent search queries are triggered, Google makes use of a few algorithm factors in order to find out whose pages will rank.

In SEO terminology, this is known as Google ranking factors.

The following are some of the most imperative factors that Google mulls over at the time of ranking:

  • Link relevancy – The links from pages associated with your page topics carry more relevancy for search engines.
  • Links from homepage – The links from a homepage of a linking domain have more strength as compared to the ones on one of its pages.
  • Contextual links – The links within the content of the page are worth more than the links in a sidebar.
  • Count a number of do-follow links – As Google publicly stated that it will not count no-follow links at the time of ranking, it mulls over do-follow links.
  • Authority of linking domain – A link from low Page Authority (PA) page on a high DA website is better as compared to the ones from a low DA one.
  • The number of linking pages – It is always recommended to have more links from individual domains instead of from a single domain.
  • Domain Authority (DA) of a linking page – The links from the high DA website is considered more helpful as compared to the links from low DA websites. Yes, try to get links from
    websites with a high DA.
  • The number of linking domains – The number of domains linking to your website is one of
    the most imperative factors for ranking.

Google views your website as more respected as compared to others if you have a lot of backlinks from authoritative websites. Google analyzes the questions regarding links such as how fresh the link is, the quality of the link, where the link comes from, etc.

That being said, let us now take a quick look at some of the ways to get those authoritative links.

  • Create compelling infographics

It always delivers remarkable outcomes on the condition that they are created with striking information. If you have a budget to pay for, you can make use of professional infographic designers. Infographics will work wonders if you would like to lure a massive number of audiences and obtain authoritative backlinks. This is for the reason that ideal customers respond to visual content better than plain text.

If you give an adequate amount of promotion to infographics, it goes viral. Infographics continuously generate organic traffic to your blog when it is shared by the audience.

  • Broken link building

In order to earn the links, this technique is pretty much quicker as compared to guest blogging. Do you know that a lot of links on some authority blogs are actually dead? Why does it happen? If hosting expires, during file transfer or migration of the websites, links are bound to break.

The one good point is that broken pages do not have an effect on the ranking of the website. However, it does give a bad experience to the user. If the customer service is not appropriate, then 85% of the business could be lost.

So, carry out a backlink analysis on your niche websites. Stumble on broken links, get in touch with the owner and allow them to be familiar with regarding their dead links. There are possibilities that they will do a return favour by including your link on their website or you can offer a replacement link, as well.

  • Guest blogging

Without any doubt, guest blogging takes you so far and helps a lot in obtaining wonderful links. The sole challenging task here is, you need to carry out a lot of research regarding the topic. After that, you need to come across the top blogs in your niche and submit your pitch. If they accept and yes, your article gets published.

Improve your social media signals

Social is the new SEO. If you would like to progress the off-site SEO of your website, on the whole, make sure that you improve your social shares. Be familiar with the target audience by engaging more on social media. By contributing to discussions on a regular basis, you will realize where your audience hangs out more and at what time.

The following are some of the interesting social media statistics that will simply blow your mind away:

  1. LinkedIn has more than 800 million active users across the globe
  2. Twitter reached over 211 million daily active users
  3. On average, each individual spends about two hours and twenty-five minutes on social media
  4. Over 4.55 billion individuals are active on social media

Social media presence helps to grow your business and gets you more backlinks. The internet is for building associations, expressing and sharing ideas, and helping one another with useful and helpful information.

Start answering on Quora

Quora is a place where you can get the best responses to any sort of question. It is also known as the gold mine for SEO. In order to boost visibility, some of the top SEO professionals make use of Quora. It has turned out to be a promising approach to improving the SEO of the website.

However, you most likely are not effectively putting your efforts into the overall SEO if you are not making use of Quora. Be it for enhancing the online brand, for link building, or for the marketing campaign, Quora is the most promising place to commence.

All you need to do is:

  • Create a compelling profile – The content you write under the profile and the headline you
    add is supposed to speak a lot about you.
  • Set the profile and follow topics – After the profile settings are done properly, start stumbling on the topics associated with your business and start following them.
  • Write replies – You can always ask any question and even request the concerned specialist
    to reply to it. However, if you are in search of enhancing the business, then it is good to write replies associated with your niche business. At times, it even helps in connecting with the right individuals.

Role of Quora to enhance Off-Page SEO

  • Offers sales opportunities – If you are constantly interacting with your audience, you will stumble on sales opportunities as well. It will help you to generate leads.
  • Learn from other specialists – The majority of individuals spend a pretty good amount of time on Quora. You can learn a lot of tips from them to grow your business.
  • Be familiar with where you are mentioned – Follow the entire topics that are associated with your business. In this manner, you can know, if you are mentioned anywhere.
  • A long-term strategy to drive traffic – If your reply is crafted very nicely and offers a detailed answer then it produces a good amount of traffic ever.
  • Google shows your reply in search results – It is one of the most promising ways to reach your target audience. If your reply is accepted by a lot of individuals in the form of upvotes, Google displays your reply in search results whenever the user types for an associated query.
  • Demonstrate your knowledge – The replies you write on Quora are supposed to demonstrate your knowledge to the audience. Reply to only the ones that are associated with your business as your aim is to build up your business. Once the audience trusts your replies and gets benefitted, they will begin to request you to reply to their questions.

Start making YouTube videos

A lot of people ask, how YouTube videos can help improve Off-Page SEO. You must keep in mind that, after Google, YouTube is the second biggest search engine. Links that you get from YouTube videos are valuable and they help you improve your blog SEO.

These days, YouTube is highly trending. You might have heard a lot of individuals earning a handsome amount of money from their YouTube videos. And of course, it is not that much simple. However, it is definitely possible with constant effort. All you need is creativity to lure an audience, tolerance and determination.

The following are some of the proven tips that will be helpful to you in the process:

  1. Keep a convincing video thumbnail.
  2. Ensure that the subscribers know when they can look forward to the next video.
  3. Prior to promoting your channel, ensure that you have at least ten to fifteen good-quality videos and gained a good number of subscribers.
  4. Quality matters always. The higher the quality, the higher will be the view count.
  5. Your videos show the audience how you are different from others.
  6. Do not think of making money or driving traffic right from the 1 st day. In its place, demonstrate your passion for making new and creative content every day or once every week.
  7. Have your own way to demonstrate your skills. It is supposed to characterize your personality.
  8. You are supposed to be familiar with what is popular in your field at present to get an idea.

Always take into account that it takes at least one to two years to gain recognition. So, be tolerant. Keep in mind that YouTube is a community. If you would like to get the attention of another person, you are required to give attention to other channels.

Final thoughts

As the majority of people believe, Off-site SEO is not only about backlinks. It takes in the overall website trust, authority, social signals and a lot of other things. This detailed guide is written to discuss some of the vital factors that can progress the overall authority of the website on Google search.

If you would like higher rankings, do not simply count on On-Page SEO. Whenever you publish a new post, make sure that you follow the practices mentioned above for the most promising results.

Partner with Dwarika Web Solutions

Dwarika Web Solutions is a leading SEO company in Toronto that can help you outshine your competition in 2023 by performing the best content marketing. Feel free to contact us at +1 (855) 561-4557 to speak with a professional!


Book a Strategy Session

Call Now Button