When it comes to Search Engine Optimization, the content has always been “King” and, the experts for SEO in Toronto, such as Dwarika Web Solutions, will never miss optimizing for the readers instead of search engines. Content must be created for clients rather than the exclusive purpose of ranking higher in search engine ranking pages. When you put the audience at the center of the content strategies, possibilities are, you will be way more successful in search engines.
Search Algorithms, Keywords & Content
Over the years, Google has made quite a few algorithm revisions and modifications. When it comes to the ways we think about keywords and content, the following are two crucial algorithm amendments made by Google:
- RankBrain – This revision provided Google with the capability of understanding queries it had never processed anytime earlier and creating relationships that are absolutely essential to being capable of deciphering the complete meaning of the query to deliver results by means of machine learning. It is amongst the top 3 ranking factors, along with links and content.
- Hummingbird – This revision provided Google with the capability of understanding full queries, not only particular keywords as part of a search. It even introduced the concept of semantics, or diverse keywords surrounding a major subject. Optimizing the pages for a distinct keyword from top to bottom is no more a feasible approach for SEO in Canada, nor does it look normal for the audience.
So, how do content strategies are impacted by 2 algorithm revisions mentioned above?
You do not wish to lay emphasis too closely on keywords. Even though rankings are vital, however, the ranking is not the sole thing that matters. Keywords can, at times, let you down. They may have a high search volume but can be short of value and specificity.
Why Content Actually Matters?
There is no denying the significance of content. There is absolutely no visibility without content. Mull over the following that draws attention to the significance of keywords and the importance of choosing the right keywords for the effectiveness of content:
- The average word count for the 1st-page result on Google is approximately 2,100 words.
- 63% of queries are 4 or more words.
This asks for the question: How do we know what the audience actually wishes for? How do we know what the audience is going to look for?
Provide the audience with content they are in search of
The audience will let you know what they actually wish for if you pay close attention. Some of the best audience tools are contained right in the Google search results:
- Related searches
- People also ask
- Auto-complete
Those are all questions or queries that the audience asks while searching. This data offers real prospects for supplementary content. Dealing with pain points and answering questions straightforwardly will help you deliver the right content in a time of need to searchers. The experts for SEO in Brampton, such as Dwarika Web Solutions, are very well aware that it is essentially what a search is – a need. It will even facilitate you to understand the audience better.
At Dwarika Web Solutions, we have been helping a number of organizations and businesses across Canada to get top rankings on Google. Feel free to contact us at 1(855) 561-4557 for the most promising SEO solutions in Canada!