A Starter’s Guide To Technical Search Engine Optimization

Technical Search Engine Optimization (SEO) is an element of digital marketing that helps to rank a website higher in the organic search results of Google’s SERPs for main search keywords. It is made up of three important sub-types, such as:

  1. On-page (optimizing the content within a site)
  2. Off-page (building quality external links to a site)
  3. Technical SEO

Though we’ll continue to describe and elaborate on technical SEO in the following sections, it is vital to understand that being a developer, publisher, or website owner, all three kinds of SEO are essential to help you draw more web traffic, generate leads and have repeat visitors who will gradually become loyal to your brand/business.

What is Technical Search Engine Optimization

Technical SEO is used to improve the infrastructure of a website so that search engine bots can crawl and index the pages more effectively.

It is imperative since it emphasizes having a website that is structurally sound, well-planned and smartly laid out, which will be a breeze to navigate for the audience. This, in turn, will help build a strong status for the site and Google will ultimately lift on ranking signals such as user feedback, reviews, time spent on the site, etc. to give it a better ranking on SERPs.

Advance Technical Search Engine Optimization Checklist

It is not unusual to feel overwhelmed by everything you must do to optimize a website. Just read the following technical SEO audit checklist thoroughly to improve user experience on the website and get it ranked higher in organic search results of Google. Here is the list of top technical SEO checklist you need to implement to make your website SEO friendly:

  • HTTPS Version

Until 2014, e-commerce or online shopping websites were the only ones to use SSL (Secure Sockets Layer) software for a safe and secure environment that makes transactions easy. However, in 2014, Google publicized that every website would have to implement SSL to get a higher organic search ranking on its SERPs and therefore, it began one of the leading Google ranking factors.

In 2018, it started showing the ‘not secure’ tag for the websites that didn’t abide by its mandate and still had the ‘http://’ tag in the URLs. To stop this from taking place, you must make sure that the website has got an SSL certificate. It’ll create a secure and encrypted connection between the web server and a browser, thus displaying the ‘https://’ tag instead.

  • Mobile-Friendly Website

In 2018, Google publicized that it was going mobile-first for indexing sites. This signifies that the search engine observes pages from a mobile device (be it a Smartphone or a tablet) viewpoint and evaluates its responsiveness. You can always observe the way you perform in this class by analyzing the Google Search Console data. Consider that the mobile website must have similar content as its desktop counterpart. Removing pushy pop-ups is one more significant optimization measure.

  • AMP Implementation

It is an exceptional, bare-bones version of HTML that helps to improve the speed and functionality of a mobile website. AMP works by turning off comments, forms, scripts and the likes. If used properly, AMP can escalate the CTR and the number of backlinks to the website. Google even shows AMP pages in imperative search result carousels, resulting in better user attention. However, keep in mind that AMP isn’t an alternative for a mobile-friendly website.

  • Keep Away From 404 Pages

A 404 status code is your best bet if a page doesn’t exist any longer or if a URL was tailored by you. If you’re employing WordPress or a similar content publishing platform, make sure that the 404 page is search engine optimized by having a structure the same as the website, providing the audience with an option of other similar pages they can visit in its place, and making it effortless to navigate back to where they came from. Like this, you’ll make it simpler for a web crawler to index and crawl the website while moving through it minus the perplexity.

  • Avoid duplicate or thin content for Technical Search Engine Optimization

Thin content is amongst the dominating factors in understanding what technical SEO is. It can be found by the ranking signals that are exposed to the data dispatched by Google. To keep away from instances of thin content, the experts recommend having better quality content written by the specialists rather than using bulk-produced content.

Copy content may be eliminated from the downloaded HTML before it is sent for rendering. App shell models, lesser content and code may be revealed in the HTML response. A similar noticeable code on several websites results in replica pages that may not instantly go to rendering. Ultimately, gradually the issue should resolve itself. Though with newer websites, it could get difficult. At this moment, self-referencing canonical link elements help avert copy content concerns and point to the original page or page one that we wish to rank in the search engines.

Conclusion

Investing valuable time into getting the technical SEO of the website correctly is a necessity for every business or brand owner since its paybacks far overshadow the primary complexity that they may experience while understanding its concepts and implementing its techniques. However, on the bright side, once performed properly, you don’t have to bother about it apart from the sporadic site health audit. For everything current in the world of SEO and more, get in touch with the SEO experts at Dwarika Web Solutions at 1(855) 561-4557.