For a successful campaign, one of the key essentials that must be considered for optimization is Google My Business profile. It is a top priority and necessity that every specialist for SEO service Milton counts on it. There are a lot of amendments that can be made to Google My Business listing to help it rank higher in search results, stand out above the competitors, and draw more potential clients. Let us take a quick look at the four key steps to optimize Google My Business profile.
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Claim your Google business listing
Claiming your business listing is the initial step. Did you know that any person can list your business on Google? That is a bit intimidating, but do not worry – you as the owner can claim the listing that grants you the access to amend and update the information, to post timely information, and to manage reviews. The process of claiming necessitates a few steps, but it is a necessity. Google is always advancing, and you need to be capable of making modifications to the listing to continue benefiting from it.
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Fully complete every section
It is a very simple but potentially a vital step. Make sure to fill out every field in Google My Business listing. It is essential for Google and for optimizing the online listings in general. The impact of conflicting or imprecise listings can be harmful to your business. The specialists in a top-rated SEO company in Milton, such as Dwarika Web Solutions, make sure the following are filled correctly in your Google My Business listing:
- Business Name
- Address
- Phone Number
- Category
- Website
- Hours of Operation
- Description
- Photos
- Questions & Answers
- Attributes
There may be a few extra fields based on your industry.
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Optimize the description
The description in the Google Business profile should be used to add colour to the listing. Optimizing the description means including vital keywords, capturing the overall idea of the business, and drawing attention to the features to draw clients most and set you apart from competitors. “750 Characters” is the limit that you get here. So repeating information that’s already seen in other fields must be avoided. Besides, keep in mind that just the initial 250 characters show up in the Knowledge Panel. So prioritize the information. Finally, no links or HTML!
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Select a category
Getting the business listed under a particular group helps users to discover your business in non-branded searches. It is mainly vital if the business name does not indicate the service. Since Google has exclusive attribute listings for each category, categories are even significant. This section of Google My Business profile should not be overlooked when optimizing it to get found in search results. You can choose secondary categories as well if you truly wish to optimize the Google business listing.
In addition to this, the professionals of a reputed SEO company in Canada always consider adding photos frequently, gathering Google business reviews, and ask & answer questions to complete the Google My Business profile successfully.
At Dwarika Web Solutions, we have been helping a number of organizations and businesses across Canada to get top rankings on Google. Feel free to contact us at 1(855) 561-4557 for the most promising SEO solutions in Canada!